Instagram currently has around 25 million Businesses along with 500k+ active influencers. Instagram is a huge platform used as a marketing resource by companies. The exposure on Instagram is enormous and unimaginable, but only if you do it the right way. Initially, it was seen that people were afraid to trust social media and buy products online. But now the trend is modified, around 11% of social media users in America shop on Instagram. One gets introduced to numerous brands and various unique products through the power of social media.
If social media like Instagram is used with efficacy it can create cash flow for a long period. If offering quality services is your prime goal then you don’t need to worry much about the earnings. Your beliefs form the base of influencing others. People are already making hefty amounts of money using mere Instagram be it celebrities or influencers. One usually gets paid depending on the number of followers and conversion from their promotions.
Four major ways one can turn their Instagram account into a gold mine are:
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Affiliate Marketing
In very simple words, Affiliate marketing is selling other company’s product and services and earning commissions out of each sale made by you. All you have to do is promote the product that is relevant to your content and might interest your user. One can Affiliate with various brands or sites at the same time. Affiliate marketing is great for making money when one doesn’t have their own product to sell.
What you need to do– Make your Instagram account eye-catching and work on the niche you select and attract relevant people. If you are a newbie you can grow your account from scratch. Many companies provide cheap services to buy Instagram followers. You can also try buying followers for an initial boost but you have to put in efforts and have a lot of patience to grow and gain more followers.
Promos and Shoutouts
Shopify Stores
Promos mean displaying a product by either uploading pictures/video of you using it or simply informing your audience about it on your Instagram handle. A shoutout is mentioning brands or companies, in your posts or stories along with tagging them. Making the product known among your audience is the key purpose of Promos and shoutouts.
This works as a bridge between your audience and the brand, as your audience is directed to know and follow the brand as well. The payment is based on the number of followers you have on your Instagram profile. The most important thing to do in the entire process is mentioning/tagging the brand you are promoting to open the gateway for your followers to interact with the respective brand.
Promo and shoutouts are different from affiliate marketing. Brands will pay you a certain amount of money for promotions as your fees. On the other hand, you get a commission on every sale in affiliate marketing.
What you need to do- Again, you have to make your Instagram profile worthy that various brands and other Instagram profiles approach you for promotion or shout out of their product. In the initial phase, you might have to deal in barter (taking free products in exchange for promotions).
Shopify Stores
Shopify is generally an online store builder and an E-commerce platform that helps you create your store and sell your product. You can sell anywhere from the stores you created in Shopify for example, Facebook, Instagram, your website or in person. But with 1.7 billion Instagram accounts, Instagram stands as a huge market for your store to make the best use of it.
What you need to do- To scale your E-commerce store on Instagram you will require good planning and better execution. One may start with selecting their niche about what they want to sell. Make your Instagram account as peculiar as possible. There is always a possibility of being left behind by growing competitors of the same niche. You can get Instagram likes through many service providers. It will help give you a boost and increase your engagement rate which will result in better reach. You must be upgrading your Instagram profile, displaying your products and if needed run targeted ads to get wider exposure.
Brand Endorsements
Big brands on Instagram endorse their product by selecting a brand ambassador. All one needs to do is advertise the respective product on one’s handle. It works similar to television commercials. The most captivating Instagram profiles are the result of authenticity and veracity. Your followers admire you because they can relate to your personality and content.
And thereby, if you are genuine many people will prefer the brand you tend to prefer. The way you present your posts matter a lot. Your bio should be specific about what you do or what your niche is so that relevant brands reach out to you.
The brand endorsement is different from both, promotion and affiliate marketing. It involves you taking the side of the brand and endorsing it over all your social media platforms. Whereas, promotions are limited to some part of your social media and affiliate marketing is even lesser.
What you need to do- When you are selected to endorse a product the brand will send it’s products for free all you need to do is endorse it in your Instagram profile and over other social media where you have a great following. You can endorse it through video posts, stories, reels, and pictures.